How to Contact Tobi Lütke

Choose one narrow angle where your experience is clearly useful to Tobi Lütke. Avoid broad positioning; one sharp contribution beats ten generic claims.

Use this as your foundation: Connect through 'The Problem-Solving Paradigm' and 'The Future of Decoupled Commerce'. He values technical elegance, the 'Agentic Storefront' vision of LLM-shopping, and a 'Stem-Degree-Obsolescence' critique. Accessible via Shopify Ottawa HQs, elite Canadian tech galas, and high-level AI-commerce summits (Shopify Sessions).

Create one concrete proof-of-work asset before outreach. This can be a short teardown, a practical proposal, or a relevant case study.

Distribute that work where the right people actually see it: Shopify Winter 2026 Edition Rollout, Shopify Q4 Financial Results (Feb 11), Liquid AI Search Partnership Launch.

Keep the first message short and specific. Lead with context, show proof, then ask for a small next step.

A strong opener is usually a focused question: Ask about his vision for 'Agentic Storefronts' and his perspective on the 'Universal Commerce Protocol' fostering the best commerce experiences.

If there is no response, do not spam. Improve your proof and follow up in 10-14 days with a clearer signal.

Maintain the relationship through relevant updates around Rethinking STEM Education, The Physics of Software Stagnation, E-commerce Logistics and Supply Chain. Small, consistent value compounds over time.