Step 1: Define your strongest angle
Choose one narrow angle where your experience is clearly useful to Frances Tiafoe. Avoid broad positioning; one sharp contribution beats ten generic claims.
Use this as your foundation: Connect through 'The Aesthetics of the Hustle' and 'The Logistics of the Home-Court Advantage'. He values 'Fan-First' engagement, high-energy crowd work, and a 'Resilience-over-Perfection' professional standard. Accessible via ATP tournaments (especially US-based), elite training bases in Florida, and high-level sports/culture collaborations.