Step 1: Define your strongest angle
Choose one narrow angle where your experience is clearly useful to Amanda Cassatt. Avoid broad positioning; one sharp contribution beats ten generic claims.
Use this as your foundation: Amanda Cassatt responds to concise, outcome driven outreach that respects their calendar and inner circle. The strongest entry is through Serotonin leadership and client services or Serotonin partnerships and industry events, ideally via a warm introduction from web3 founders or marketing leaders. Lead with a one page brief tied to web3 go to market strategy and community growth and show you understand how decisions are made in Serotonin. Offer a low lift next step like a short call, memo, or pilot, and avoid generic praise by signaling measurable upside and low operational risk.